EPISODE 16

In this episode of Intoxicating History, we take you on a spirited journey through the wild and wonderful world of British beer. Join us—Henry Jeffreys and Tom Parker Bowles—as we unravel a tale steeped in tradition, rebellion, and a bit of cheeky humor. Our adventure begins in 1718 with a bold letter that dramatically declared war with Spain over a bloated drinks bill. This seemingly absurd missive not only set tongues wagging but also laid the groundwork for the fascinating evolution of IPA, a beer that would come to define a generation of brewers and drinkers alike.

We delve into the rise, fall, and triumphant revival of Allsopp’s legendary brew—a true testament to British ingenuity. Discover how Burton’s renowned mineral-rich water, celebrated for its exceptional quality, rescued pale ale from spoiling on perilous, long-haul voyages to far-flung destinations. It was this very water that transformed ordinary brews into robust, long-lasting libations, making it possible for the British palate to experience and cherish a beer that could endure the trials of international trade.

Our journey also takes us into the fierce and competitive world of brewing rivalries. We expose the storied conflict with Bass—complete with scurrilous adverts that claimed to expose everything from poisoned brews to underhanded tactics. These fierce battles weren’t merely about market share; they were a clash of traditions and personalities, each trying to outdo the other in a contest of both quality and reputation.

Adding a dash of mystique, we recount the discovery of a 1934 family ledger that emerged as the Holy Grail for resurrecting a once-forgotten business legacy. This treasure trove of handwritten recipes and brewing secrets rekindled interest in a classic brew, sparking a modern-day renaissance that brought Allsopp’s beer back from the brink of obscurity.

But the story doesn’t stop there. We celebrate broader brewing ingenuity—from the innovative creation of Arctic Ale devised for the harsh Northwest Passage and the Russian court, to the magic and freshness of traditional cask ale that encapsulates the true essence of English brewing heritage. With every sip, these tales remind us that great beer is not just a drink—it’s a living history woven from passion, rivalry, resilience, and a touch of irreverence.

This episode promises an intoxicating blend of history, heritage, and hops that will leave you both informed and delightfully entertained. So, raise your glass and join us as we toast to the brilliant, unpredictable legacy of British beer.

Supported by Taylors Port